Overview
Customer Activation Manager - Eilakaisla Oy - Helsinki, Finland
Marketing Specialist
Job Description
Leading media company seeks a Customer Activation Manager to develop customer activation, engagement, and value growth in subscription business. The role involves marketing automation, customer communication, and data-driven customer journey development, working closely with cross-disciplinary teams in a Nordic environment. The position includes system development and roadmap prioritization for marketing automation.
Company Information
About
Meillä on auki sekä vakituisia että määräaikaisia työsuhteita, ja voit löytää kauttamme sekä koko- että osa-aikaista työtä ympäri Suomen. Kauttamme voi löytyä työ niin opiskeluiden ohelle, kesän ajaksi tai pitkäaikaista työtä etsivälle.
Data shown is based on historical job postings from our database.
Job Details
Requirements
- Experience in marketing automation
- Experience in customer lifecycle development
- Proficiency with tools like Braze, Salesforce or similar
- Experience in customer journey construction and roadmap work
- Understanding of subscription models and customer experience
- Data-driven approach and impact measurement
- Strong communication and collaboration skills
- Fluent in Finnish and English; Swedish is a plus
Responsibilities
- Develop customer activation, engagement, and retention throughout the lifecycle
- Lead marketing automation and customer communication development
- Design and optimize data-driven customer journeys and roadmaps
- Participate in marketing automation system development and roadmap prioritization
- Enhance customer experience in subscription business
- Collaborate with CRM, data, analytics, product, and marketing teams
- Contribute to Nordic development initiatives
Field
Marketing
Specialisations
- Marketing automation
- Customer journey design
- Data analysis
Optional Languages
Overview
Job Description
Leading media company seeks a Customer Activation Manager to develop customer activation, engagement, and value growth in subscription business. The role involves marketing automation, customer communication, and data-driven customer journey development, working closely with cross-disciplinary teams in a Nordic environment. The position includes system development and roadmap prioritization for marketing automation.
Company Information
About
Meillä on auki sekä vakituisia että määräaikaisia työsuhteita, ja voit löytää kauttamme sekä koko- että osa-aikaista työtä ympäri Suomen. Kauttamme voi löytyä työ niin opiskeluiden ohelle, kesän ajaksi tai pitkäaikaista työtä etsivälle.
Data shown is based on historical job postings from our database.
Job Details
Requirements
- Experience in marketing automation
- Experience in customer lifecycle development
- Proficiency with tools like Braze, Salesforce or similar
- Experience in customer journey construction and roadmap work
- Understanding of subscription models and customer experience
- Data-driven approach and impact measurement
- Strong communication and collaboration skills
- Fluent in Finnish and English; Swedish is a plus
Responsibilities
- Develop customer activation, engagement, and retention throughout the lifecycle
- Lead marketing automation and customer communication development
- Design and optimize data-driven customer journeys and roadmaps
- Participate in marketing automation system development and roadmap prioritization
- Enhance customer experience in subscription business
- Collaborate with CRM, data, analytics, product, and marketing teams
- Contribute to Nordic development initiatives
Field
Marketing
Specialisations
- Marketing automation
- Customer journey design
- Data analysis
Optional Languages